What is google suggest?
As you type into the search box, google suggest guesses what you're typing and offers suggestions in real time. This is similar to google's "Did you mean?" feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type "bass," google suggest might offer a list of refinements that include "bass fishing" or "bass guitar." Similarly, if you type in only part of a word, like "progr," google suggest might offer you refinements like "programming," "programming languages," "progesterone," or "progressive." You can choose one by scrolling up or down the list with the arrow keys or mouse.
Jennifer Liu, Product Manager Google has the following to say:
“We find that by providing suggestions upfront, we
can help people search more efficiently and conveniently. Here are
some great ways Google Suggest can help simplify your searching.
* Help formulate queries:
Instead of just typing [hotels in washington] - did you want [hotels in
washington dc] or [hotels in washington state]? Don’t remember that
song title or person’s name? Let Google help you search (and yes, I
ended up choosing “From This Moment” as our wedding song).
* Reduce spelling errors:
Since suggestions are spell-corrected using the same “Did you mean?”
feature that offers alternative spellings for your query after you
search, misspellings and typos can be corrected ahead of time. Instead
of wasting your time with a misspelled query like [new yrok times] or [tomorow never dies], search the first time with the correctly-spelled query.
* Saves keystrokes:
Who wants to spend their time typing [san francisco chronicle] when you
can just type in “san f…” and choose the suggestion right away?
The
Google Suggest feature originally started as a 20% project in 2004 nearly four years, and
has since expanded to Google Labs, Toolbar, Firefox search box, Maps
and Web Search for select countries, the iPhone and BlackBerry,
YouTube, and now Google.com. Special thanks to my teammates Miki
Herscovici (Tech Lead) and the rest of the engineering team in Haifa
for their hard work in making this happen.”
Some are saying its going to cut long tail keyword and typo traffic volume. Google is going to make it too easy for to just pick from one of the suggestions instead of typing in that nice ful long tail phrase keywords you have strived to optimize.
How Google Suggest Changes SEO maily in the long-tail keywords as it will show most popular keywords essentially feeding you suggestions in real-time as you type, suggestiing for popular keywords.
Instead of you being free to type what you want to search google will be suggesting you with keywords which are more frequently searched and popular (normally one or two word keyword) for what you are searching, which will change or mind and the phrase which you were originally searching.
As for SEM i think should go for the most popular top 10 keywords from the suggest labs.
WHAT SAY?????????
I would love to know you views on the following points
- negative impact to long tail searches
- more traffic to regional sites.
- less opportunity to capitalize on misspellings.
- As an Negative Keyword Tool
- Improved Analytics Information
- online reputation management (SERPs)
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1 comment:
Hi Aslam,
Nice to know you started this blog for the updates on SEO and SEM. I am looking forward to some interesting analysis from your side.
Interesting questionnaire you made at the end of the post. I would like to answer those from what i have seen.
1. negative impact to long tail searches
One negative impact is Google's challenge to keep updating more continuously than ever before, On long tail, one thing comes to my mind is 25 to 30% of keywords are always new that search engines have to update their database and that is where Google suggest has to pass the test.
The second important thing is the recent update of universal search results in a search engine showing the results of websites, blogs, google scholar, videos and news.
Though I have not checked the search results as such, inclusion of universal search as well as relevancy, results as per date can all influence the searcher and thus proximity of clicking can also reduce thereby.
more traffic to regional sites -
As i said earlier, the 1st point i discussed will influence this one as well - the challenge is to specific search updated results as per specific long tail keywords which Google would not even know existed until or unless it indexes the new articles on the web.
less opportunity to capitalize on misspellings -
misspellings are one point that users generally do and if we see in the other angle, no update from google on a new keyword and google might show it as misspelling - for this my answer would be Google should take a complete analysis of what users search for and what webmasters are updating.
As an Negative Keyword Tool -
To be short, depends on how effective Google suggest updates its log analysis.
Improved Analytics Information -
Analytics has never been a reliable source in giving complete updated traffic analysis.
online reputation management (SERPs)
SERPs are seeming to deteriorate than improve from recent updates i see.
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